Lauren Hines · Growth Marketing & Marketplace Strategy

Profile

Growth-oriented marketing and operations professional with 10+ years delivering large-scale audience engagement initiatives and 15+ years of hands-on online marketplace experience. Skilled in SEO optimization, digital merchandising, buyer behavior analysis, and Google Analytics driven decision making.

Experienced in bridging digital strategy with real-world community engagement to strengthen participation, retention, and brand loyalty, especially within enthusiast driven industries.

Core Strengths

Marketplace growth strategy SEO & keyword optimization Google Analytics Conversion optimization Digital merchandising Buyer behavior & pricing strategy Cross-channel marketing Audience engagement

Automotive

8+ years supporting major automotive exhibitions, including long-term involvement with SEMA, AAPEX, and PRI environments. Deep familiarity with enthusiast culture, collector vehicle markets, and community-driven automotive ecosystems.

Relevant Experience

Independent Marketplace Seller & Digital Commerce Operator

Multi-platform marketplaces · 2009 – Present

Built and managed multi-platform online sales operations, applying SEO, pricing strategy, and buyer insights to drive sustained performance.
Developed SEO-optimized listings using keyword strategy and competitive analysis to improve search visibility and sell-through rates.
Managed the full lifecycle of marketplace sales including pricing strategy, customer engagement, and performance tracking.
Applied buyer psychology and market trend analysis to optimize product positioning and maximize conversion.

Digital Marketing & Content Specialist

BedPlanet.com · 2016 – 2018

Managed website content, SEO optimization, and digital merchandising to support visibility, engagement, and conversion performance.
Wrote and optimized product descriptions and web content using SEO best practices to improve search visibility and organic traffic.
Monitored website performance using Google Analytics to track user behavior, traffic sources, and engagement trends.
Edited product imagery and digital assets to enhance online presentation and improve customer experience.

Event Operations & Audience Engagement Specialist

Various organizations · 2013 – Present

Supported large-scale experiential programs focused on audience engagement and seamless delivery in complex, high-visibility environments.
Contributed to major global events, including automotive exhibitions with 200,000+ attendees and thousands of exhibitors.
Collaborated cross-functionally with marketing, product, and technical teams to support brand activations and participant engagement initiatives.
Supported experiential strategies that strengthened participation, engagement, and program effectiveness.

Events Coordinator

Blue Rickshaw · 2018 – 2020

Supported planning and execution of corporate experiential programs, coordinating vendors and stakeholders within fast-paced environments.

Education

Bachelor of Arts — English
Certification — Hospitality & Tourism Management